AdAge.com
“So far, though, sniff is a problem,” jokes David Granger. He tells Simon Dumenco: “We added planning meetings for the pad to our weekly schedule, in which we try to come up with ideas for the app that are specific to each issue. Some stories can’t really be improved on. And then there are others for which we decide to do fairly elaborate productions — like the music festival we’re creating for the May app that will raise money for a charity.”
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Esquire editor: ‘We can and will do scratch on our pad app’
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