TBD has had trouble ‘monetizing’ its growing audience

Washington Post || Poynter.org
TBD gained a strong following in a very short time, reports Paul Farhi. In January, just five months after its debut, it attracted 1.5 million unique visitors — nearly double its December total of 838,000. But revenue is another story, writes Farhi. The company decided early on to scrap plans for TBD to handle its own advertising sales; instead, the job was given to TV salespeople. || TBD’s Steve Buttry: “A website that is not even seven months old has not yet had a chance to succeed. If you haven’t had a chance to succeed, then you haven’t failed.” || Jim Brady: Looking for talent? Meet the TBD staff.