If you’re running a journalism startup, you need to live in the present

CJR
The key differentiator when looking at journalism startups, Michael Meyer writes, is whether the operation is living in the present or the future. Sites that live in the present have realistic revenue goals, employ someone who knows something about business, and aggressively try to build revenue now. On the other hand, there are the sites that are “dabbling in revenue-generation but pinning their hopes on a more favorable online news environment that doesn’t currently exist, and may never exist. … They neglect their present environment and instead hope that the value of their work will lead to staying power — a fallacy that might sound familiar to many newspaper publishers.” || Related: 3 out of 10 journalism startups don’t have a business plan (Poynter.org)