Influential analyst would like to see you pay a little more for NYT

SeekingAlpha.com
In the Q-and-A portion of yesterday’s New York Times Co. earnings call, veteran media analyst Edward Atorino told the paper’s execs [emphasis added]:

Regarding the pricing of the digital product, the Sunday package is very strong. And I hear a lot of people get the Sunday package because they get the online for free. Have you thought about charging those folks $1 a week or something? You’d get an awful lot of additional dollars right to the bottom line. Or generally, price — charge the print subscriber a little bit to get the online.

We can rest easy, as Times president/general manager Scott Heekin-Canedy told the analyst that “we’re very happy with our pricing program as it currently stands.”