Conversation Agent
Valeria Maltoni writes that everyone is talking about Klout, but other social influence measurement tools are also worth checking out.
Among her recommendations:
Each uses its own methods to calculate your influence across social media — generally Twitter and Facebook, and in some cases LinkedIn. But, in her review of the tools, Maltoni questions their overall effectiveness, identifying analytical shortcomings and missing data for each.
Having experienced those same inconsistencies with a variety of social measurement tools, I also remain unconvinced that any, including Klout, can deliver truly authoritative results.
However, PeerIndex intrigued me. It did give my Twitter profile only a 50 percent chance of being a real person, but its analysis of my online activity seemed well researched and presented.
TweetLevel, developed by the PR firm Edelman, never actually returned a score for my profile, but I did appreciate the honesty:
“This tool is still in beta. Even though we believe that it goes a great way to understand and quantify the varying importance of different people’s usage of Twitter, by no means whatsoever do we believe we have fully solved the ‘influence’ problem. What we would appreciate is your views, your feedback, advice and criticism is crucial in helping us understand social media measurement.”
