What’s the role of media for sports teams?

Blog Maverick
“Newspaper has to be in the room,” says Dallas Mavericks owner Mark Cuban. “I know this is counter intuitive to some, but it is a fact. Why? Because there is a wealthy segment of my customer base that does not and will not go online to find out information about the Mavs. If I don’t have a PRINT beat writer and/or PRINT columnist showing up and writing about the Mavs, both sides lose.” || Reaction from Dan Shanoff. || Earlier posts:
> Cuban advises NYT, others to avoid using word “blog”
> “Google is a vampire,” Cuban tells media executives
> Cuban says Murdoch getting DJ for $5B “a great bargain”