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New York radio veteran Debra Caruso, now in media relations, says “the most successful PR people are those who think and act like reporters.” They have the news judgment to know what stories to pitch; their press releases will be clear, compelling and accurate; they understand deadlines; and they have media connections. Given the choice between someone with a PR degree and someone with newsroom experience, Caruso says, “I would prefer a seasoned journalist.” || Previously: PR industry fills vacuum left by shrinking newsrooms || Take the poll
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Why journalists make the best PR pros
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