Ragan.com
New York radio veteran Debra Caruso, now in media relations, says “the most successful PR people are those who think and act like reporters.” They have the news judgment to know what stories to pitch; their press releases will be clear, compelling and accurate; they understand deadlines; and they have media connections. Given the choice between someone with a PR degree and someone with newsroom experience, Caruso says, “I would prefer a seasoned journalist.” || Previously: PR industry fills vacuum left by shrinking newsrooms || Take the poll
Uncategorized
Why journalists make the best PR pros
Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Donate
More News
IFCN launches new Business Continuity Fund for fact-checkers facing challenges
The fund will help cover the costs fact-checkers face after violent conflicts, natural disasters or government repression
December 19, 2024
Opinion | A story that won’t go away: ABC News’ decision to settle with Donald Trump
Media news tends to phase out fast, but the baffling settlement decision by ABC News continues to linger — inside and outside of the network
December 19, 2024
Opinion | News publishers have a chance to reclaim their space at the center of the town square
Opening avenues for audiences to participate in our reporting is good business, good journalism and serves the public good
December 19, 2024
The path forward for diminishing local TV news? Less TV.
In the latest episode of ‘The Poynter Report Podcast,’ media veteran Elliott Wiser dramatically reimagines local TV news to ensure its survival
December 18, 2024
Opinion | How one local newsroom celebrates Festivus
This year's gripes include Cybertrucks, shopping carts and more
December 18, 2024
Comments are closed.
Comments