Forbes Media has drawn interest from potential buyers and is up for sale, Bloomberg reports.
The $400 million reportedly sought for Forbes magazine and Forbes.com would exceed the $250 million purchase price of the Washington Post and the $70 million price of the Boston Globe combined.
Lewis Dvorkin, Forbes’ chief product officer, has called Forbes.com a “social media operating system” that goes beyond a simple news website. Forbes magazine was founded in 1917.
Naturally, Business Insider CEO Henry Blodget has already weighed in:
Um, no, Forbes, we're not taking that dying elephant off your back http://t.co/1NHLrDYUBu
— Henry Blodget (@hblodget) November 15, 2013