October 17, 2014
    We get public relations pitches pretty much all the time, right? Sometimes they’re random. Sometimes really pushy. Sometimes they lead to great stories. And sometimes they feel like they came from bots.

    Earlier this week, I asked for people’s best-worst PR pitches.

    Here’s what I heard:

    The title for that one, by the way, is “Final Advisory to Mankind Final Warning to All Human Beings.”

    On Facebook, Catharin Shepard with The News-Journal in Raeford, North Carolina, wrote this:

    Last week I received in the mail a roughly 100-page manifesto that, as far as I could tell, compared Scientology to the Third Reich and used information from various psychological institutes and authorities to make a case that it is not a real religion. However, it was difficult to tell for certain, because it was written in what I guessed was either German or Dutch. To put this in perspective, I’m a reporter for a small-town newspaper in rural North Carolina.

    And Jen Kopf, a home and garden writer for LancasterOnline in Lancaster, Pennsylvania, shared the best of the best-worst:

    “This week’s winner: ‘”Having trouble pooping?'”

    I spoke with Kopf via email, and she’s digging through her deleted files for that pitch. I’ll share more when I get it. You are now free to make bathroom jokes. And send more bad pitches if you got ’em. I’ll keep adding.

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Kristen Hare is Poynter's director of craft and local news. She teaches local journalists the critical skills they need to serve and cover their communities.…
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