October 13, 2014

Today let us pay tribute to reporters who, in their quest for a good daily story, boldly defy the Production gods and do the unthinkable: Hang up the telephone and leave the office.

Granted, doing a “phoner” often seems like the only recourse when your responsibilities for the day include preparing a story (or two or more) for multiple platforms, posting to social media, and any number of other special projects.

But rare is the story done by phone that successfully transports the viewer or reader to that place where they actually can experience something.

Joy. Pain. Anxiety. Relief.

The stories I remember best created an opportunity for me to experience an emotion, a realization, a sense that I was there. And the reporters who created those opportunities had one thing in common: they were there.

It was just before 2 p.m. on a recent Friday when Doreen Carvajal, a reporter based in Paris for the New York Times, received an email from the city of Paris. She immediately dropped the story she was working on.

She also left the office.

The email announced that the city of Paris was taking steps to unlock the hundreds of thousands of padlocks that lovers from all over the world have attached to the railings of the city’s famous Pont des Arts bridge.

“I headed to the bridge,” Carvajal wrote to me, “in search of brides in satin and lovers.”

Here’s the story she found. Take a read.

Carvajal, with whom I worked at the Inquirer, sent me her story after I invited reporters to send me stories they had reported and produced in a day.

“I wrote it at a cafe with wifi because I had no time to return to the office from the Pont des Arts,” Carvajal wrote. “I quickly settled on my characters (my favorite: a street cleaner with a green broom) and wrote.”

For me, Carvajal’s story was an invitation to remember the times I stood on the bridges that span the Seine. Her characters, the details she chose, the quotes she selected—all combined to take me to that bridge.

Her story apparently touched a lot of people. It climbed the Times Top 10 emailed list, and was shared more than 2,000 times through the NYT Facebook page.

Her decision to leave the office clearly paid off.

Kevin Jacobsen also left the office. He volunteered to cover the homecoming of the 114th Transportation Company from a nine-month deployment in Afghanistan. Jacobsen, an anchor and multimedia journalist for KBJR 6 and Range 11 in Duluth, MN, was working on three hours sleep (he had anchored the 10 p.m. newscast) when he made the three-hour drive to the reunion of a Twin Ports family just outside the Twin Cities.

“I arrived knowing who I would be focusing on,” Jacobsen wrote to me. “I also knew the framework: Morning can often come too soon, but it was clear, for these families, that being reunited with their loved ones couldn’t come soon enough.

“What would eventually happen though, no one could have planned for.”

And he wouldn’t have seen it if he’d reported the story on the phone.

“I mic’ed the mom of the returning soldier and asked her a couple of quick questions. I shot some b-roll while waiting for the arrival. I also made sure to roll on the mom to get little bits of (natural sound) as the anticipation grew.

“Once the troops arrived and were relieved of their duties, my story became even more clear. The mom had seen her daughter walk in, but lined up on the opposite side of the room. Once the troops scattered, the mom lost sight of her daughter.

“I managed to quickly catch up with the mom and follow her as she frantically searched for her soldier. Those last few seconds before the two were reunited seemed like hours. You could feel the anxiousness. My goal for the story was to try and let that ‘search’ video breathe.”

Here is Jacobsen’s story.

If Jacobsen’s goal was to make me feel the anticipation of the soldier’s mom, he succeeded. His video and audio captured moments we’ve all experienced—when the wait, even if it’s only a few minutes, can seem so much longer. We saw the mother wandering through the crowd and the jerk of her head toward a possible sighting. We heard her squeals when the soldiers arrived, her clipped, breathless voice during the search, her muffled gasps of joy when she pushed her face into her daughter’s arms.

And because Jacobsen helped me experience the wait — a wait he didn’t expect when he was planning his story — I found myself sharing the mother’s joy when the moment of reunion finally arrived.

Jacobsen said his story was “well received.” I guess that means I wasn’t the only viewer who got a bit emotional.

Here’s one last daily story that benefitted from leaving the office.

AJ Dome works for KVOE Radio in Emporia, KS. His news department consists of AJ and his news director. Dome decided this “fun” story — a journey with a local businessman across the Flint Hills in an electric golf cart — would brighten up the station’s newscast.

Here’s his story.

As I listened to Dome’s story, I imagined finding a story like this in a newspaper or on the evening news: a business or lifestyle feature about electric carts and the people who use them — away from the golf course. What I don’t know is how many reporters would take the time for a 35-mile ride in an electric golf cart over rough terrain to get that story.

Dome explained why he did it.

“I was taught by my high school newspaper teacher,” Dome wrote to me, “to appreciate getting out of your comfort zone, to actually go places and see things. It’s so easy to make phone calls or do a Google search, but much more meaningful if you set foot somewhere, and ask a person a question face-to-face. “

I told Dome I appreciated that he included details in the piece that helped me feel like I was on the ride with him — the unexpected road closings, the stares of passing motorists. I told him I could have used a few more details about what he saw and heard as they drove; and a mention of whether they successfully approached (as the story suggested they might) some unsuspecting wildlife.

But most of all, I told him I appreciated that he got in the cart and took the ride. He said he heard from a good number of listeners who appreciated his effort, too.

“When I talk with other young reporters,” he said, “I encourage them to get comfortable shoes, and wear them out by going where the story is.”

Great advice, Dome — who, by the way, is just 22 years old.

Here’s to you, and to a long career spent outside the office.

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Butch Ward is senior faculty and former managing director at The Poynter Institute, where he teaches leadership, editing, reporting and writing. He worked for 27…
Butch Ward

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