January 14, 2015

The New York Times Company

In December, The New York Times Company launched an Instagram account, @MyNYTimes, which features images of the company’s many printed products. According to a press release:

The New York Times has launched #MyNYTimes on Instagram, a campaign created to celebrate The Times in print by creating, collecting and sharing beautiful and compelling imagery of The New York Times and International New York Times newspapers, The New York Times Magazine, T Magazine and other Times books and print publications.

The account has 1,234 followers so far. The curated images include those promoting content from the Times, as well as user images of their own newspapers, usually with fancy coffee but fruit and dogs also make cameos. Here are a few, which all evoke a slow Sunday kind of vibe:

NYT: Mobile news since 1851. Regram from @johngendall. #bikelove #instabike #livethelittlethings #mytinyatlas

A photo posted by mynytimes (@mynytimes) on

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Kristen Hare is Poynter's director of craft and local news. She teaches local journalists the critical skills they need to serve and cover their communities.…
Kristen Hare

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