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  • Section One: Personal Information

    Thank you for your interest in our Peak Producing: Elevate Your Newsroom, Accelerate Your Career seminar. Your information will not be saved until you submit this application. Please be ready with: your professional experience, areas of interest and basic demographic information. An incomplete application will be reviewed as is. | The deadline to apply is 11:59 p.m. EST on Friday, Jan. 24, 2025. | Questions? Email us at info@poynter.org.
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  • Please note that we can accept only English-fluent candidates whose newsrooms have operating structures similar to U.S.-based newsrooms.

Peak Producing: Elevate your newsroom, accelerate your career (2025)

$899.00

Apply Now

Peak Producing: Elevate your newsroom, accelerate your career (2025)

Designed to reinvigorate the often-unsung heroes of the TV newsroom, this seminar will empower producers with the practical and tactical skills to create compelling, engaging and informative newscasts, programs, and content while managing the complexities of local journalism.

April 7, 2025– April 11, 2025

Overview

  • Spend five days at Poynter, located in St. Petersburg, Florida.
  • Learn from news leaders about producing for audiences on multiple platforms.
  • Understand how journalists are ethically using artificial intelligence.
  • Focus on combating misinformation and fact-checking.
  • Connect with other producers and build a network of journalists who are dedicated to informing audiences.
  • The deadline to apply is Friday, Jan. 24, 2025.

$899.00

Apply Now
SKU: POGS03-25 Tags: ,

Learning Outcomes

In this program, you will learn how to:

  • Produce newscasts, programs and content that are compelling, engaging and informative.
  • Find a focus for your story, and tell that story across platforms.
  • Understand leadership style that will help you effectively manage colleagues and bosses.
  • Employ Poynter’s framework for making ethical decisions on deadline.
  • Use artificial intelligence, and what to watch out for.
  • Fight the latest forms of mis- and disinformation.

$899.00

Apply Now

Overview

  • Spend five days at Poynter, located in St. Petersburg, Florida.
  • Learn from news leaders about producing for audiences on multiple platforms.
  • Understand how journalists are ethically using artificial intelligence.
  • Focus on combating misinformation and fact-checking.
  • Connect with other producers and build a network of journalists who are dedicated to informing audiences.
  • The deadline to apply is Friday, Jan. 24, 2025.

Training five or more people?
Check out our custom training.

TV news producers are the beating heart of every newsroom. They are tasked with leading teams, coaching journalists, ensuring accuracy, balancing ratings demands and making tough ethical decisions — all on deadline.

Producers deserve a training program that will advance and streamline their careers while enhancing excellence in their newsrooms. 

Peak Producing is designed to give a much-needed energy boost to these essential team members, while also giving them practical and tactical techniques for making their jobs easier.

Peak Producing will help TV news producers create engaging newscasts, tell stronger stories, make tough calls on deadline and manage the complexities of the industry, including the impact of artificial intelligence on journalism, combating misinformation and fact-checking. Participants will enhance their news judgment, develop critical-thinking skills and grow their newsroom leadership.

This unique training will help you expand your expertise as a TV producer with news writing, building newscasts, storytelling, coaching and ethical decision-making.

Our in-person coaching and mentoring will help you tell stronger stories and make those tough calls on deadline.

Poynter’s Kerwin Speight will guide you through activities and group discussions at Poynter from April 7-11, 2025, that include hands-on learning, in-person coaching and 360-degree feedback assessments from your newsroom that will help you understand what you are doing well and where you could get stronger. 

The work of a TV news producer can be harsh and stressful. This program will help reinvigorate your passion for journalism and news. Throughout this seminar, you’ll gain practical and creative ideas to share with your colleagues and a new energy to take back to your newsroom. Apply today for this career-changing experience.

Questions?

If you need assistance, email us at info@poynter.org. 

Schedule

Monday – Friday, April 7-11, 2025
In person at Poynter

When you come to Poynter for five days, you’re in for an action-packed learning experience. In our five days, we will focus on:

  • What you need to know about artificial intelligence and journalism.
  • Why journalists need to earn their audience’s trust.
  • What every producer needs to know about tease writing.
  • Making ethical decisions on deadline.
  • 360-degree feedback from your newsroom colleagues and bosses.
  • Dealing with stress, burnout and trauma.
  • Audience engagement and digital tools.
  • What great producers do to stand out from the pack.

Who should apply

This program is designed for TV news producers who are one to five years into their career, including associate producers.

 

Cost

Tuition for this program is $899. Travel to and from St. Petersburg and your hotel is on your own, but we have arranged for discounted hotel accommodations. Accepted participants will get more information about lodging.

 

Application process

The process to apply is straightforward and simple. No letter of recommendation or reference is required. Please be prepared to answer questions about your professional experience, areas of interest and basic demographic information.

 

The deadline to apply is Friday, Jan. 24, 2025.

Instructors

Faculty

  • Kerwin Speight
    Faculty, Poynter
    Kerwin Speight is an award-winning television journalist, with more than 20 years of journalism and leadership experience, and a strong track record of producing local...
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  • Bervette Carree
    Adjunct
    Bervette Carree is the Vice President of News at ABC11/WTVD, the ABC Owned Television station in Raleigh-Durham-Fayetteville, North Carolina. Carree oversees the daily broadcast, digital...
    Read More
  • Ramón Escobar
    Senior Vice President of Talent Recruitment and Development, CNN
    Ramon Escobar is responsible for recruitment of all on and off-air talent for CNN U.S., CNN International, and CNN en Espanol. He joined CNN after...
    Read More
  • Kelly McBride
    Senior Vice President and Chair of Craig Newmark Center for Ethics and Leadership
    Kelly McBride is a journalist, consultant and one of the country’s leading voices on media ethics and democracy. She is senior vice president and chair...
    Read More

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