Leadership Academy for Women in Media (March 2025)
Develop the must-have skills journalists need to lead media organizations of the future.
Designed for women and nonbinary journalists, this singular program will support you to amplify your managerial strengths; navigate ethical decision making; strategize ahead of difficult conversations and negotiations; manage up, down and across generations; delegate with purpose; and create your unique formula for work-life chemistry.
March 24, 2025– March 28, 2025
Overview
Travel to Poynter in sunny St. Petersburg, Florida, for five days of intensive, transformational learning.
Form deep relationships with your cohort of 30 people and join an alumni group of more than 650 leaders.
Process feedback from your boss, direct reports and peers with a Poynter coach.
Explore your personal communication styles and strengths as a manager.
Strategize around difficult conversations, negotiations and culture change.
Chart your unique, winding career path based on how you define success.
The Poynter Leadership Academy for Women in Media has transformed the careers of more than 650 people since 2015. During a week often described as overflowing with “Poynter magic,” each participant learns to manage teams more effectively, hone and communicate their strategic vision and steer their organizations toward success. But perhaps more importantly, graduates join a global community of support.
This camaraderie is established during the program through honest, candid and often vulnerable conversations, hands-on activities, unstructured time to socialize, and shared experiences. In fact, our last cohort chose to ride out a hurricane together rather than abandon their training.
Each participant’s circle expands after the program as alumni from different classes network, connect online and in person, and even mentor each other.
Our program welcomes all women, including cis and trans women, as well as nonbinary and gender nonconforming journalists who are comfortable in a space that centers the experiences of women in media.
This leadership academy is open to 30 participants, and will take place March 24-28, 2025.
Poynter directly impacts your career
Poynter leadership training propels careers and changes lives. In a 2023 survey of Leadership Academy for Women in Media alumnae from the last eight years, we learned:
75% of respondents have more confidence in themselves and the industry.
72% use something they learned during the academy at least once per week.
60% took on new or expanded leadership roles.
Learn from prominent leaders
Kate Cox has led the academy since 2023. As the former editor-in-chief of a nonprofit newsroom, The Counter, Cox oversaw special projects and edited numerous award-winning investigations. She has worked in every medium, from radio to TV and print to digital, and all sides of the newsroom, including editorial, development and revenue strategy.
This leadership academy is open to 30 participants, and will take place March 24-28, 2025.
Key dates include:
Applications open: Tuesday, Sept. 17, 2024
Applications close: Friday, Dec. 6, 2024
Selected applicants notified: No later than Feb. 1, 2025
Academy: March 24-28, 2025, in St. Petersburg, Florida
“Change doesn’t happen overnight, and we left the week in St. Pete with a personal development plan that I’m implementing for the rest of the year and beyond. It is not easy, but my Poynter week helped me to build up more resiliency and stay focused on my goals and most importantly, be a more thoughtful, supportive and brave manager.” – Esther Gim, managing editor, Rewire News Group, May 2023 cohort
Who should apply
This is one of Poynter’s most competitive programs. It is designed for those who directly manage people and have three to seven years of formal leadership experience. You can be a mid-career journalist stepping into your third year as a manager or you can be a veteran journalist stepping into a more senior role. Either way, this program was created for you to become a self-aware leader and an effective manager. A cross-discipline understanding of the media landscape is a plus.
“I was amazed at how much a group of 30 women could connect in such an authentic and invigorating way in such a short period of time. It’s apparent that Poynter puts an incredible amount of thought into putting these cohorts together.” – LA Blake, senior SEO manager, Hearst Magazines, May 2023 cohort
English-speaking women and nonbinary people from news media organizations all over the world are encouraged to apply. If you think you could benefit from this program, you should probably apply!
If you are a new or first-time people manager, we encourage you to consider Essential Skills for Rising Newsroom Leaders, a Poynter program designed to help forge successful paths to leadership in journalism, media and technology.
If you are not currently a formal people manager or expect to be in the coming year, we encourage you to consider Lead with Influence, a Poynter program created for leaders who manage products, platforms and processes. Attending Lead with Influence does not limit you from also applying to, and participating in, the Leadership Academy for Women in Media at a later date.
Application process
We value diversity and seek to create a rich mix of personal and professional experience in each class. A positive group dynamic is essential to the success of this program.
Participants are selected after multiple rounds of review with an emphasis on ensuring diversity across race, ethnicity, geography, age, platform/medium, organization and organization size, and expertise. We aim to create a cohort of people from diverse career backgrounds and organizations, including TV, radio, digital-only, journalism-adjacent start-ups and nonprofits.
Applications are due by Friday, Dec. 6, 2024.
Cost
Tuition is $1,350 and covers five days of teaching from prominent faculty, networking and most meals. Participants receive a facilitated 360-degree review and will work with a trainer to review their personality inventory. After the program concludes, participants will have the opportunity to schedule a personalized coaching session to help implement their personal development plan on-the-job.
Faculty and Director, Leadership Academy for Women in Media
Kate Cox has consulted, trained and coached news organizations across the globe to cultivate strong practices of leadership, strengthen ethics and craft, and build digital-first...
