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Editing Everywhere All At Once: Writing for SEO, Social, Newsletters and More

$50.00

Editing Everywhere All At Once: Writing for SEO, Social, Newsletters and More

Learn how to craft headlines that get noticed by search engines, understand best practices for writing social media posts across platforms, get helpful tips to spruce up your newsletter, and more. This course has been newly updated in 2023. It can be taken independently or as part of the ACES Certificate in Editing.

Start Anytime

Overview

  • Take this course independently or as part of the ACES Certificate in Editing.
  • Apply SEO (search engine optimization) to your headlines and stories.
  • Get tips on how to polish and improve your newsletter subject lines, preview text and body copy.
  • Learn all about social media copywriting, including tips and tricks for greater engagement.
  • Find out other less-well-known ways to improve your captions, descriptions, titles, etc. across platforms.

$50.00

SKU: NUSDT05-10 Learning Path: Tags: , ,

Learning Outcomes

  • Write headlines and copy that resonate with readers across social media, search and websites
  • Optimize headline writing for search results
  • Understand the similarities and differences of writing across social media platforms
  • Improve your newsletter open rate via subject lines and pretext
  • Write copy for places that do not fit into a particular category, such as photos, data visualizations and corrections

$50.00

Overview

  • Take this course independently or as part of the ACES Certificate in Editing.
  • Apply SEO (search engine optimization) to your headlines and stories.
  • Get tips on how to polish and improve your newsletter subject lines, preview text and body copy.
  • Learn all about social media copywriting, including tips and tricks for greater engagement.
  • Find out other less-well-known ways to improve your captions, descriptions, titles, etc. across platforms.

Training five or more people?
Check out our custom training.

In an ever-changing digital world, we are faced with various spaces in which to write and edit copy. Multi-platform editors must be equipped to not only edit words in stories, but in photo captions, social media posts, YouTube descriptions and more — all while minding tone and style.

Being able to turn a 5,000-word article into a Twitter thread, summarize key findings of a months-long investigation or take a reader behind the scenes of a narrative through an Instagram Story requires the ability to edit while also understanding the ins and outs of each platform. With so many ways for readers to consume information, it’s essential that newsmakers create compelling copy that is native to the platform that the reader consumes. 

Through this course, you will learn how to write across various digital platforms, including social media, newsletters and web, along with considerations for the platforms. You will leave the course with a greater understanding of SEO, an appreciation of keywords, expertise with hashtags, the importance of video titles, and much more.

This course has been newly updated in 2023. It can be taken independently or as part of the ACES Certificate in Editing.

Questions?

If you need assistance, email us at info@poynter.org. 

Once you enroll in this online course, you can start any time and take the lessons on your own schedule.

Who should enroll

This course is designed for writers and editors who are responsible for the “other” pieces of writing we often forget about: headlines, captions, YouTube descriptions, social media posts and the dozens of other little pieces of content that pull all your organization’s work together to make it accessible to audiences across varying platforms.

It’s perfect for people whose job responsibilities include headline writing, posting to social media, managing video content and anything else that involves publication in the digital space across platforms. 

This course has been newly updated in 2023. It can be taken independently or as part of the ACES Certificate in Editing.

Cost

$50.00

Instructors

  • Adriana Lacy
    Journalist and freelance audience consultant
    Adriana Lacy is a journalist and freelance audience consultant in Boston, Massachusetts. She is the digital and audience engagement editor at the Nieman Foundation for...
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