The politics of reforming digital audience metrics โ donโt underestimate the status quo
Long-time critics of imprecise unique visitor and page view metrics like me have had reasonโฆ
October 23, 2014
audience measurement
3 takeaways from the โdeath of the homepageโ and The New York Times innovation report
Last week, Quartz and The Atlantic declared the homepage dead โ killed by social mediaโฆ
May 19, 2014
Numbers still high as ratings continue to drive CNN focus on Flight MH370
CNN CNN's decision to devote heavy coverage to the missing Malaysia Airlines airplane has paidโฆ
March 30, 2014
In defense of โvanityโ metrics: why page views are still important
Editor's note: On Monday, Poynter's Rick Edmonds argued for new ways to measure digital audiencesโฆ
March 21, 2014