Audiences
This fact-checker completely changed its brand to focus more on audience
Désintox had a problem. It was spring 2017, the aftermath of the French presidential election.…
Who reads fact-checking and why? Here’s what one outlet found out
A British fact-checking organization recently heard from more than 2,000 people about how and why…
PoynterVision: how NPR goes after emerging news audiences
Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees…
Future of News Audiences live blog: what we are hearing
As news organizations struggle with increased competition and fragmented audiences, Poynter gathered about 30 top…
Future of News Audiences: what’s next as young fail to become strong news consumers
Paul Taylor, executive vice president of special projects at the Pew Research Center, talks about…
Pew surveys of audience habits suggest perilous future for news
News organizations have been confronting the problem of a shrinking audience for more than a…
8 strategies for reaching elusive young readers
Mainstream news organizations are not doing so well with young audiences. Only 30 percent of…
Night owls read news on tablets, as mobile overtakes computer for at-home browsing
comScore A new report from comScore shows nearly three out of five tablet owners (58…
Google Analytics introduces new mobile stats with answers for news sites
The new version of Google Analytics adds a section with data on mobile visitors that…