Metrics
Looking at metrics? Here are 55 questions to consider first
We have so many ways to measure journalism. Melody Kramer wrote about 50 of them…
Social Media: Strategies and Tools for News
The key to any project is metrics — without ways to measure progress toward the…
Social Media: Strategies and Tools for News
You can set up all kinds of social media platforms and dashboards, but how can…
Analytics 101: Understanding Digital Metrics
Changing metrics tell a story, but you have to understand what makes the numbers move…
Social Media: Strategies and Tools for News
The key to any project is metrics — without ways to measure progress toward the…
Analytics 101: Understanding Digital Metrics
Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are…
The best-read digital story of 2015? It’s The Atlantic’s ‘What ISIS Really Wants.’
Metrics now allow a fairly exact measure of which stories attract the most readers and…
Star Tribune runs ad bashing transgender kids
Good morning. Here are 10 media stories. News Corp buys online real estate business: Move,…
The day in digital: Is ‘time on site’ metric a silver bullet? Plus iWatch news
— Apple is planning to offer multiple versions of its long-rumored smartwatch when it is…
Time to ditch uniques and page views for engagement in measuring digital audiences
When Nieman Lab's Josh Benton asked me in December for a New Year's prediction, I…
PoynterVision: Measuring mobile traffic
Measuring mobile traffics is challenging: how do you compare mobile and desktop traffic? Allen Klosowski,…
Brand Bowl makes a run at social media metrics for advertising
For all the measurability of digital publishing, tracking the real impact of social media advertising…