Public relations
PoynterVision: Transitioning from newspapers to corporate communications
After working for 27 years in newspapers, Butch Ward, senior faculty and former managing director at…
Getting digital attribution right, Part 1
Control+C, Control+V. These two simple keystrokes -- copy, paste -- have created a culture that…
Cost of a decent press release? $7,500
Business Wired The requirements for a press release have changed since 2007, when Business Wire…
Journalists land at Cisco, other brands as ‘corporate reporters’
Digiday | PRNewser Former Businesweek reporter Steve Wildstrom has worked as a "corporate reporter" for…
Public relations association says it’s not plagiarism to use material from press releases
Public Relations Society of America Gerard Corbett, chair and CEO of the Public Relations Society…
Florida editor responds ‘honestly’ to press release about Ten Commandments
MediaWire memo Joe Conn, communications director for Americans United for Separation of Church and State,…
Commercial Appeal: Grocery chain’s PR woman lied to us about sale of Memphis stores
Memphis Commercial Appeal The Commercial Appeal tells readers today how it was deceived by the…
Why journalists don’t always make the best PR pros
Having started my career in journalism, I know all too well the love-hate relationship PR…
Why journalists make the best PR pros
Ragan.com New York radio veteran Debra Caruso, now in media relations, says "the most successful…
‘What qualifies you to be press secretary for the mayor of the third-largest city?’
Daily Herald (Arlington Heights, IL) That's what 55-year-old Chuck Goudie -- "one of Chicago's toughest…
PR industry fills vacuum left by shrinking newsrooms
ProPublica.org || CJR.org The dangers of that are clear, writes John Sullivan. "As PR becomes…