SEO
Writing Online Headlines: SEO and Beyond
Perhaps one of the biggest changes in the practice of journalism over the last decade…
As Google shifts to mobile, its referrals to news sites keep growing
A shift in the way Google views and ranks web pages may be sending more…
What to avoid when writing online headlines
Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers…
Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn’t declare a winner
Last week, the latest traffic referral report from BuzzFeed caught Marshall Simmonds's eye. The data…
SEO led to ‘boring news,’ BuzzFeed’s Steinberg says
At a conference in Cannes, BuzzFeed President Jon Steinberg said that "We feel strongly that…
Social media replacing SEO as Google makes search results personal
Say goodbye to SEO. The now-conventional strategy of harnessing links and keywords to climb higher…
The dearth of witty heds online is enough to make a copy editor cry, but…
TheAtlantic.com "Rather than settle for a humorless future, some online editors are fighting back by…
How Google’s Panda Update is inadvertently encouraging even more content farms
When Google introduced its new algorithm earlier this year aimed at elevating the quality of…
Slate editor: It would be a mistake not to think about SEO, but…
Sparksheet.com "If there’s a story that we want to do just because we want to,…
‘The era of the clever headline and an above-the-fold mentality is over’
Columbia Journalism Review Blame SEO for that. "Puns and double entendre and the significance of…
Examiner.com partners with advertisers to generate editorial coverage, social buzz
MediaPost The Scripps-owned HGTV recently partnered with Examiner.com to "seed" editorial coverage of the network's…