Writing, video and storytelling tips from epic Super Bowl ads
The 54th Super Bowl will feature an ad on Mexican avocados, a few presidential candidates,…
January 27, 2020
storytelling
Passion and persistence drive Nikole Hannah-Jones, a newly minted MacArthur genius
As a black journalist who writes about race and school segregation, Nikole Hannah-Jones has faced pushback…
October 13, 2017
Shark-hunting for ‘Old Hitler’ reveals storytelling tips
When I arrived at the St. Petersburg Times in 1977, the first writer I bonded…
September 26, 2014
In praise of the passive voice
Of all the technical advice I offer writers, none is more controversial than encouragement to…
June 26, 2014
Five things I learned from prize-winning journalism
I did something last year that I hadn’t done before in all my years as…
April 9, 2014
What you can learn about video storytelling from the Budweiser Super Bowl commercial
I often use commercials as ways to teach journalists how to write compelling stories. Budweiser's…
February 1, 2014
Here’s why thinking of news as atoms and waves can grab readers
Organizations challenged to present stories for digital audiences in new, easily consumable ways might take…
October 18, 2013
New Vice series animates journalists’ stories
When Carrie Ching recorded Mimi Chakarova telling the story of how she posed as a…
October 17, 2013
Poynter ‘EyeTrack: Tablet’ research shows horizontal swiping instinct for photo galleries
Poynter's "EyeTrack: Tablet" project, the latest in our long tradition of research to understand how…
May 4, 2012