An audience-first approach: Cultivating community through social media video Map out who your audience is, how they’ll find your content, and what will keep them coming back for more January 27, 2021 Ahsante Bean
Crafting a video content strategy for social platforms How to think about consistency, balance, format, and platform features when planning a social-first series January 27, 2021 Ahsante Bean
How 10 Tampa Bay took investigative news from broadcast to YouTube Reporter Jenna Bourne transformed her delivery style to make investigations more accessible January 27, 2021 Ahsante Bean
10 Tampa Bay’s TikTok takeaways: content, production and workflow Blending an informative news voice with the sounds of the platform January 27, 2021 Ahsante Bean
How The Star Tribune is building its YouTube and social media video presence from scratch The team crafted a series that was responsive to on-the-ground issues and inclusive of young community voices January 27, 2021 Ahsante Bean
How GBH News made civics entertaining through a YouTube and Instagram game show This ambitious new format pushed the team’s technical chops and strengthened remote workflows January 27, 2021 Ahsante Bean
Through Poynter’s VidSpark program, WGBH News launches a social TV game show to engage Generation Z voters in the democratic process WGBH’s “Internet Expert” show joins other VidSpark projects from The Star Tribune in Minneapolis and WTSP in Tampa Bay, Florida. July 9, 2020 Mel Grau
